Adidas tennis team were looking ahead to the first Grand Slam of the 2016 season with the launch of its new Australian Open collection, which were worn on court by top athletes including Ana Ivanovic, Jo-Wilfried Tsonga, Simona Halep and Jack Sock. To help the brand create noise at the tournament the powerful and flexible visual style were developed. The message were delivered across all comms and media during the event.
Make yourself heard. Create noise.
Explore to create.
Jo-Wilfried Tsonga assets + outfit
Ana Ivanovic assets + outfit