New Ailsa Bay brand identity system; a bold, future-focused brand essence and visual direction that presents Ailsa Bay as a whisky brand unlike any other. Ailsa Bay’s science stimulates generative art to create a brand identity system by harnessing scientific data; from sound, heat, movement, distillery cycles and hundreds of other sensor points.
Inspired by the Creativity of Science idea, we worked closely with the Field team to generate a beautiful and category-defining Ailsa Bay brand art. Data was reinterpreted as responsive colours, materials, shapes and geometric patterns through programmatic code and algorithms. This allowed us to move beyond static visuals, to intriguing interactive art and in-motion activations and potentially personalised executions.
Five stages of production
Each of the five whisky production stages has been styled using both core brand and specific expression colours. These key visuals are produced as moving pieces of motion and are supplied as a square video to fit a variety of different formats.