A brand refresh for Cambridge Audio, that produce a high quality audio equipment allowing customers to "get closer" to the music they love. The result is a flexible system of the updated logo and badge, contemporary type, photography, colour palette, a simple yet neat idea of 68° degree angle based on company’s heritage from 1968, and timestamps. The design became a reflection of Cambridge Audio’s philosophy: it's a feeling, precision and moment.
The Great British Sound badge
In the 1960s three things happened simultaneously - British bands began to enjoy unprecedented global success, British studios led the way in recording technology and British manufacturers started to make the best hi-fi equipment in the world. Over time, this sound has become recognisably ‘British’. On with enjoying it.