Goddard Luther

Goddard Luther

Responsibilities:
Logotype, Identity System, Graphic Design, Website Design, Sales Collateral

A new brand identity and strategic review for a new law firm Goddard Luther that articulates in a way that feels balanced and communicatively precise. Based around the concept “In Sync”, the idea plays out in a number of ways through a type choice, reflective photography style and colour palette.

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Before merge the two companies operated in two different countries. Luter had their hq in Germany, when Addleshaw Goddard played on British territory.

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