Lance Stroll

Lance Stroll

Responsibilities:
Logo Design, Graphic Design, Typography

Identity for Lance Stroll, a Canadian racing driver who started his first season in Formula 1 in 2017 with Williams. A contemporary, distinctive and cutting-edge monogram and logotype were developed to bring his true DNA to life — as both the racer and the man. The dynamic and italicised typography and the cut angles hint towards the race circuit and the aerodynamic shape of the car. Designed at MSL.

www.lancestroll.com

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