Ruban is a cult fashion label from two sisters Alisa and Julia Ruban. Blending luxurious fabrics, sculptural silhouettes and eclectic details, the duo create a strong, modern aesthetic that fashionistas are coveting around the world. Unusual shapes and materials are brought to life in soft, feminine colourways, creating a timelessly elegant aesthetic.
Ruban sought help in defining the brand identity in an exquisite and practical way. To reflect a family's tailoring background, the logotype features classy letterforms combined with initialed stitches. The logo is a key element of the identity and signals quality and attention to details. Typography, materials and refined colour palette of the visual language communicates elegance and grace.