A complete brand refresh for an independent confectionery factory in Siberia. Cut through the noise to bring new identity to life and make the brand stand out among the competition. A decorative, warm and catchy illustrations, which reflect cultural traditions, in combination with modern typography and colour palette, authentically underline the brand philosophy at all levels on- and offline.
Tea is an extremely significant part of Russian culture. Tea warms you up, wakes you up, and is nice after a big meal. Tea in Russia is not just a beverage—it’s a social activity with a long-reaching tradition behind it.
FAMILY, HOME and SWEETS
are among the three more important things when you enjoy the teatime.