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Alex is a branding designer and design director with over a decade of experience working with national and international design agencies and direct clients.

He puts his knowledge and skills to the test across a wide variety of sectors and disciplines, from branding and visual communication for small businesses, start-ups and global brands.

Over the years, he’s been using his honest made-to-measure approach to design brands from scratch or refresh what they already have. Ensuring the consistent delivery of strategic, purposeful, and highly functional creative and design solutions to help businesses stay relevant and show up in ways that make people care.

Currently, he is based in London, UK.

AM_CANARY_IMG_2286

SOMEWHERE IN FUERTEVENTURA, CANARY ISLANDS

THE APPROACH

With a Master's degree in Computer Science and a second degree in Graphic Design, Alex blends rationality with creativity and common sense, placing equal emphasis on strategy and craftsmanship in his design methodology.

Having collaborated with both national and international clients, he has gained extensive experience across diverse design fields, making him capable of tackling various challenges.

Understanding the significance of trust in any relationship, Alex follows an organised and process-driven approach to projects, promoting transparency and ensuring the best possible outcomes. Whether working as part of a team or individually, he always holds himself to the highest standards and strives to deliver the best possible results.

THE PROCESS

1. Listen
I believe that all good work begins with a clear vision and a strong understanding of the brief. I closely collaborate to comprehend your specific needs, the challenges you face, and the desired outcomes. This process involves a total immersion in your business to establish a strong foundation for the project.
2. Discover
Thorough analysis is conducted for each project, complemented by examining cases, trends and cultural references. The objective is to expand knowledge through research and observation.
3. Concept
The core of my work is driven by the concept, guiding the development of visuals. The focus is on crafting strategic concepts that align with the values, personality and value proposition of each brand.
4. Design
The value proposition inspires diverse creative concepts. By leveraging each brand's core values, I develop thoughtful, clever, and challenging design proposals.
5. Refine
Following receipt of the design, you can provide feedback. Here we can discuss if anything needs to be altered, ensure everything is fit for purpose and answers the brief. I will then refine the final design ready for handing over.
6. Roll-out
During implementation, the design is applied to all brand-consumer interactions, achieving a cohesive and recognisable result. Once you approve the design and give the final sign-off, I'll prepare and supply the necessary final files, typically through a download link. Specific deliverables may vary depending on the project, but all appropriate file formats will be provided as discussed.
7. Support
Beyond project completion, ongoing support is offered to address any needs for effective implementation and maximum impact. Simply ask.

COMPETENCE

+ Brand Development
+ Visual Identity & Systems
+ Brand Asset Creation
+ Communication Design
+ Packaging Design
+ Digital Support
+ Bespoke Presentations
+ Brand Guidelines
+ Brand Guardianship
+ Typography (incl. Cyrillic)
+ Design Consulting
+ Creative and Art Direction
+ Design Management
+ Production Management

WHAT IS IN MY BAG

+ 15+ years of experience
+ Working worldwide
+ 70+ studios & in-house teams
+ Multicultural background
+ Strategic approach
+ Sharp process
+ Simple yet strong ideas
+ Visual craft
+ Hands-on

If you feel like I would be a good fit for your project…

LET′S 🤙🏼
CATCH UP

LONDON, UK 
MATLUG@GMAIL.COM
+44 7944 014 814
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