DUFRY x
AENA PITCH

Dufry (Global travel retailer) was pitching to AENA with the submission to operate the duty-free retail shops at all 80(sic!) major airports in Spain. The goal was to create an appealing retail tender submission.

+ GRAPHIC DESIGN
+ DESIGN DIRECTION
+ PRODUCTION
+ IMPLEMENTATION

AENA is a state-owned company that manages general interest airports and heliports in Spain.

Dufry_01

To simplify the submission we decided to divide all 80 airports into 3 groups (lotes) and use a unique 3-letter code (also commonly known as IATA code) used in aviation and also in logistics to identify an airport.

— Central Spain
— Catalonia
— Canary Islands

Dufry_PT_01
Dufry_02

Colour palette

Dufry_031
Dufry_05
Dufry_08

Grid system

Dufry_06
Dufry_11
Dufry_10
Dufry_12
Dufry_07

80+

brochures and
print collaterals
produced

3

bespoke wooden
boxes designed

3

offices in three
different countries
involved in the
process

LONDON, UK 
MATLUG@GMAIL.COM
+44 7944 014 814
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