AILSA BAY
WHISKEY HACKED

New Ailsa Bay brand identity system. Bold, future-focused brand essence and visual direction that presents Ailsa Bay as a whisky brand unlike any other. Ailsa Bay’s science stimulates generative art to create a brand identity system by harnessing scientific data — from sound, heat, movement, distillery cycles and hundreds of other sensor points.

Inspired by the Creativity of Science idea, we worked closely with the Field team to generate a beautiful and category-defining Ailsa Bay brand art. Data was reinterpreted as responsive colours, materials, shapes and geometric patterns through programmatic code and algorithms. This allowed us to move beyond static visuals, to intriguing interactive art and in-motion activations and potentially personalised executions.

#WhiskyHacked

+ CONCEPT DEVELOPMENT
+ VISUAL IDENTITY
+ IDENTITY ELEMENTS
+ GRAPHIC DESIGN
+ TYPOGRAPHY

TEAM:
PURPLE — BRAND / CREATIVE

FIELD — GENERATIVE ART
AUDIAC — SOUND DESIGN

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Starting point.
New bottle.
New design.
Done by Purple.

AILSA BAY —
one of the most
technologically advanced
distilleries in the world

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Generating the core idea and developing all brand assets…

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Ailsa Bay creates the first Single Malt Scotch with a precisely analysed measure of oaky sweetness and peaty dryness through a unique process of Micro Maturation.

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The 5 chemical and physical processes of whisky-making are visualised on a molecular level; blending a sensorial world with technology, science and engineering.

1/5
PREPARATION

Steeped in water, barley sprouts into malt.

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2/5
MASHING

Near boiling point, starches begin to convert to sugar. 

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3/5
DISTILLATION

Near boiling point, starches begin to convert to sugar. 

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4/5
FERMENTATION

Releases the volatile spirit, with water and mash left behind.

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5/5
AGEING

Micro Maturation unfolds a matrix of flavours, kickstarted in small-capacity bourbon casks.

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And how it all works

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LONDON, UK
+44 7944 014 814
MATLUG@GMAIL.COM
ALEX MATVEEV © MMXX