AROUND LONDON
IN 40 STEPS
Visual identity for one of the best bespoke walking tours around London. London remains one of the world's top tourism destinations — not least of all for Russian visitors. Perhaps unsurprisingly, there's a market for tour guides who are native Russian speakers. One of them is a former Muscovite, Konstantin Pinaev who takes groups of Russian visitors around the capital on foot — using themed itineraries based loosely on the destinations familiar to anyone who's ever played the Monopoly game.
+ BRAND IDENTITY
+ TYPOGRAPHY
+ GRAPHIC DESIGN
Kostya Pinaev,
Founder and Tour guide
Every tour has its own number and title, based on the individual cell/step in the Monopoly game.
Classic Monopoly board, where each step represents the particular district.
Main cyrillic and english logotypes.
Retaining existing customers is essential, so we made personal stamps for each tour to encourage customers to get an extra free tour when you attend four of them.
