AROUND LONDON
IN 40 STEPS
+ BRAND IDENTITY
+ TYPOGRAPHY
+ GRAPHIC DESIGN
Kostya Pinaev,
Founder and Tour guide
Every tour has its own number and title, based on the individual cell/step in the Monopoly game.
Classic Monopoly board, where each step represents the particular district.
Main cyrillic and english logotypes.
Retaining existing customers is essential, so we made personal stamps for each tour to encourage customers to get an extra free tour when you attend four of them.