AROUND LONDON
IN 40 STEPS

Visual identity for one of the best bespoke walking tours around London. London remains one of the world's top tourism destinations — not least of all for Russian visitors. Perhaps unsurprisingly, there's a market for tour guides who are native Russian speakers. One of them is a former Muscovite, Konstantin Pinaev who takes groups of Russian visitors around the capital on foot — using themed itineraries based loosely on the destinations familiar to anyone who's ever played the Monopoly game.

londopolia.com

+ BRAND IDENTITY
+ TYPOGRAPHY
+ GRAPHIC DESIGN

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Kostya Pinaev,
Founder and Tour guide

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Every tour has its own number and title, based on the individual cell/step in the Monopoly game.

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Classic Monopoly board, where each step represents the particular district.

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Main cyrillic and english logotypes.

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Retaining existing customers is essential, so we made personal stamps for each tour to encourage customers to get an extra free tour when you attend four of them.

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LONDON, UK
+44 7944 014 814
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