START READING CAMPAIGN

According to the PISA research, Russian teenagers read less and less. This sad fact made Federal Agency for Publishing and Mass Communication initiate a massive campaign promoting reading among youngsters.

SLAVA agency didn’t go conventional saying that books are interesting, provoking imagination and so on. They decided to say the truth – reading is hard and sweaty… like sport. So SLAVA took the most famous Russian writers (Leo Tolstoy, Nikolai Gogol, Anton Chekhov) and made them play ‘brain’ coaches. I was asked to help SLAVA with typography and created lettering for the campaign assets.

Responsibilities:
Lettering, Typography

Illustrations:
Max Kostenko

StartReading_00

Campaign's sign-off

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Lettering sketches and symbols variations.

tolstoy-eng

LEO
TOLSTOY

ALEXANDER
PUSHKIN

pushkin-eng
chekhov-eng

ANTON
CHEKHOV

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